Data Analyst- University of New Mexico

2022-2023

• Revamped reporting process by improving data extracts from Microsoft SQL Server database.

• Restructured Microsoft Excel extracts with improved cell-indexing and decreased quarterly reporting times by 33.3%.

• Constructed Power BI dashboard to monitor program reporting times to be within state reporting standards.

• Conducted data reviews with programs to improve data collection efforts which resulted in up to a 54% decrease in missing data entries for some programs.

Digital Strategist

2019

• Excelled in a lead generation role. Outperformed KPI’s (opportunities generated) and (sales generated) by 30% and 10% respectively, in second month of employment.

• Contributed to a record-breaking sales month, boosting sales by 20% month over month.  Earned promotion to Digital Strategist and drove content creation for social media channels.

• Analyzed clients and prospective clients via Google Paid-Per-Click data streams to identify areas of waste; utilized keyword conversions to drive analysis.

• Aligned client keywords with budget for Google Advertising; increased ROI through increased levels of relevant traffic to websites which in turn lowered the cost per click, and improved ad performance.

ESL Teacher

2015-2022

• Designed an after-school curriculum focused on aligning school learning objectives with concepts interesting to children. Class contributed close to $2,000 USD in extra revenue and over $25,000 USD over the course of 2 years.

• Collected and leveraged data points to create lesson plans, marketing materials, and class materials tailored to student needs.

• Utilized Vlookups and pivot tables to organize my gradebook and drill down into individual student performances to optimize lesson planning.